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How Red Bull got its wings?
How Red Bull got its wings? Dietrich Mateschitz was an Australian businessman who discovered a drink called Krating Daeng during a sales trip to Thailand in 1982. He discovered that this drink helped him to cure his jet lag and gave him Instant Energy. He tracked businessman ChaleoYoovidhya, the creator of that drink. They became business partners under a Gentleman's Agreement. Yoovidhya had created this energy drink, Krating Daeng under his company TC Pharma in the 1970s to help Thai truck drivers and rural laborers get through their day. He chose the imaginary of the BULL because of its power, the color red for perseverance while the sun in the background symbolizing energy. The Drink was a success throughout Thailand and Mateschitz saw the potential to take the drink global. They set up Red Bull as a company poised to take a premium version of Krating Daeng global. ...
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