How Red Bull got its wings?

-

How Red Bull got its wings?





  • Dietrich Mateschitz was an Australian businessman who discovered a drink called Krating Daeng during a sales trip to Thailand in 1982.

  • He discovered that this drink helped him to cure his jet lag and gave him Instant Energy.

  • He tracked businessman ChaleoYoovidhya, the creator of that drink. They became business partners under a Gentleman's Agreement. 





  •      Yoovidhya had created this energy drink, Krating Daeng under his company TC Pharma in the 1970s to help Thai truck drivers and rural laborers get through their day.

  • He chose the imaginary of the BULL because of its power, the color red for perseverance while the sun in the background symbolizing energy.

  • The Drink was a success throughout Thailand and Mateschitz saw the potential to take the drink global. They set up Red Bull as a company poised to take a premium version of Krating Daeng global.



  • They reformulated the drink for western tastes and added carbonation. The company built the Red Bull brand over the years by spending heavily on Advertising.

  • Today, Red Bull is available in 171 countries with yearly sales of 7.5 billion cans.

Comments

Post a Comment

Popular posts from this blog

Best web series to watch for Marketers and Entrepreneurs

-
Image
Mad Men  is the best TV drama of all-time. Matthew Weiner's concept alone puts it into a must-try category. Those who have seen every episode in sequence, experience a level of quality TV that sets the bar to the top.      2.   Ballers  is an American comedy-drama television series created by Stephen Levinson and starring Dwayne Johnson as Spencer Strasmore, a retired NFL player who must navigate his new career of choice as the financial manager of the other NFL players.      3. Suits  is an American legal drama television series created and written by Aaron Korsh. The series premiered on USA Network on June 23, 2011 and is produced by Universal Cable Productions. It is the network's longest-running original series in terms of seasons and episodes.      4.  It starts by presenting itself as another 'quirky'   girl comedy   and within the first episode shatters that illusion, while still going back to it on
Read more

What is Digital Marketing?

-
Image
What is Digital Marketing? Digital marketing is a  marketing process that leads to the development of any organization or brand  by using a variety of digital channels such as email, social networks, etc. Digital Marketing can be defined as promoting brands or products and services using all forms of digital advertising. Importance of Digital Marketing? Digital marketing is important because  more and more consumers are online;  digital marketing is an immediate way to reach them. Traditional marketing can no longer reach people quite like digital marketing. In order for digital marketing to succeed, businesses need to recognize the importance of using many different digital marketing channels. Types of Digital Marketing  Search Engine Optimization. Search Engine Marketing. Social Media Marketing.                       Content Marketing. Affiliate Marketing. Influencer Marketing. Email Marketing. Viral Marketing. Mobile Phone Advertising.
Read more